BLOCKCHAIN || FINANCIAL SERVICES

 

What is Blockchain?

A very basic definition of blockchain is that it is a globally distributed database technology used for record-keeping like ledgers. The name blockchain is because the data is stored in the form of blocks and they are interconnected to each other.

Major Characteristics of Blockchain:

• Immutable: In the blockchain, you can edit or delete any record, one can only read or update data entries.
  
  
• Decentralized: It is not controlled by a central entity whereas it is controlled and decided by every user who is a part of the blockchain.
  
  
• Security: It is one of the most secure technology in the world with security techniques such as cryptography, hash codes, proof of work, etc which makes it almost impossible to get hacked by someone.
  
  
• Ledger: We all know ledgers used in accounting which are two entry but the blockchain is a triple entry ledger with some extra features.

Blockchain can be classified into two categories

1)Depending on who can read the data

• Open -In this type, everyone can read the data.
• Closed- In this type only certain people can read the read.

2)Depending on who can write the data

• Public- Everyone adds records in this blockchain
• Private- Only a few people can add records.    

Why a blockchain is a good option in the Finance industry?

• Security: Its harmonious based distribution eliminates a single point of failure and reduces the need for data mediators such as transmission agents, messaging operators and inefficient individual resources. Ethereum also enables the implementation of a secure application code designed to prevent fraudulent third party content - making it difficult to hack or cheat.
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• Transparency: Using integrated standards, protocols, and shared processes, it serves as the only true shared source for network participants
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• Trust: Its transparent and flexible ledger makes it easy for different groups in the business network to collaborate, manage data, and reach agreements
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• Integrity: Supports the execution and execution of smart contracts - disruptive evidence, decisive software that creates business intelligence - builds credibility and efficiency
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• Privacy: Provides leading market tools for granular data privacy across the entire software stack layer, allowing selected data sharing across business networks. This dramatically improves transparency, trust, and efficiency while maintaining confidentiality and confidentiality.
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• High Performance: On private and hybrid networks designed to store hundreds of transactions per second and time in network activity
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• Diversity: Supports collaboration between private and public chains, providing each business solution with global access, greater robustness, and high reliability of the mainnet

Blockchain Use Cases in Financial services  

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Capital Markets

• Insurance, sale and trading, Clearing and settlement,
• Post-trade services and infrastructure, asset servicing, custody

Asset Management

• Fund launch, Cap table management
• Transfer agency in asset management

Payments and remittances

• Domestic retail payments, wholesale and securities settlement.
• Cross border payments, Tokenized Fiat, stablecoins, and cryptocurrency

Banking and Lending

• Credit prediction and credit scoring
• loan syndication, underwriting, and disbursement, asset collateralization

Trade Finance

• Letters of credit and bill of lading
• financing structures

Insurance

• Claims processing and disbursement
• Parametrized contracts and reinsurance markets.

Technology and Trends changing Digital marketing in 2020

                                    CHANGING MARKETING ENVIRONMENT 

• Staying ahead of emerging technologies and styles is essential to stay competitive online with Ecommerce sales exceeding $ 4 trillion this year.
• Companies have an immense amount of information in their hands. As technology progresses, so do consumer expectations for the buying experience. 
• Businesses need to understand and apply strategies that will allow them to stand out and communicate with their targeted customers.

In this blog we will highlight some important techniques:

1)Artificial Intelligence: 

• Digital technology is moving at fast speed. Artificial intelligence (AI) is advancing, with impressive tracking, and analytics skills that help marketers make better decisions, increase customer purchases, and drive more revenue.

• AI can use data from blog posts, social media platforms, and other online platforms to help businesses analyze customer search patterns and behavior and understand how customers find their services and products.

• One interesting example of AI automated chatbots. Mastercard has developed a bot - which uses native language processing software to determine what a customer wants and responds as if it is a real person - automatically manages payments
  
  

2)Video Marketing

Video marketing is one of the if not the most important commercial trends today and likely to remain for the next 6-10 years. These data show the importance of using video into your digital marketing strategy by 2020

• 70% of consumers say they have shared a product video
• 72% of businesses claim that video has improved their conversion rate
• 52% of consumers say that watching product videos gives them more confidence in online shopping decisions
• 65% of executives visit the merchant's website and 39% call the merchant after watching the video
  
  

3)Voice search and smart speakers

The increasing application of voice search has made it important for companies to rethink their digital marketing strategies in this year.

• 50% of all searches will be voice search in the next year.
• 55% of all American homes will have a smart speaker by 2022
• 72% of owners of voice-activated speakers say that their devices are used as part of their daily routines
• Voice purchases are expected to exceed $ 40 billion by 2022, up from $ 2 billion today
• Global smart speaker shipping has almost threefold between Quater1 2018 and Quater2 2019, increasing from 9.3 million units to 26 million units

Many brands already incorporate voice search into their digital marketing strategies to deliver value-based content effectively to their customers:

• Patrón Tequila helps consumers access selected cocktail recipes
• Domino’s allows pizza lovers to order from their couch without taking a call or placing an online order
• PayPal users can include Siri to send money to friends, family, or businesses
• Nestlé has created a skill that provides voice commands as you cook
• Campbell’s has the ability to help hungry consumers choose and cook recipes
  
  
  

4)Multi-touch attribution

• We live in a growing digital world. Consumers often see products, and products on their social media channels, web pages, Google search, TV screens, phone apps, podcasts, etc.
• For advertisers who pay for advertising on these different mediums, it is important to understand what touchpoints are leading to the conversion.
• While many offer models point to the first time a customer sees or interacts with your product, this does not tell you what happened next.
• So using analytics and machine learning one can understand all the touchpoints of consumers and help them understand consumer behavior accurately